Having been an Interior Designer for over 30 years much of my work takes place off line. When I started this blog ten years ago I knew I wanted to make the move to doing more work on line. I am old school; hand drawings, tangible samples, tactile surfaces, handwritten notes, telephone conversations, paper files and dozens of resource books.
I love learning and nearly always welcome a challenge. I knew I did not want to ‘retire’ as many of my colleagues have plans to or already have. Interior design has changed in many ways (like many industries) since I began and I wanted a new direction using my accumulated skills and knowledge.
I have continually learned how to present a presence on line and all that goes into branding and marketing. I have always been deeply interested in these subjects and as I learned more and more about color psychology I realized I could add something very valuable. Something that took into account all my design experience and brought it together with my love of color and my very orderly eye and mind.
The past three years have been immersed in learning as much as possible about branding and marketing. They are really quite similar to interior design, in as much as a look and feel is wanting to be achieved and it takes careful planning and a trained eye to pull all the elements together. To create a distinctive look that represents the desired vision of the client.
The more I worked on my own brand, the more fascinated I became. The more I wanted to help others streamline the process and create something that added value and gravitas to their work and life.
It took me awhile to be comfortable with the transition from doing interior design to helping creatives with their brand identities, but I am so excited to offer what I know is a groundbreaking outlook on this. Of course, many brand identities have interiors as a cohesive component, so this will be a seamless transition when needed.
I would love to help you on your journey.
